Don't "give" your listing away!

Don’t “give” your listing away!

Selling a house is serious business, and your needs come first.

If you or a family member were sick, would you:

A) Go to your friend’s son who just got his medical license?
B) Visit the nice old doctor you sort of know, whose practice is slow so he “needs the business”?
C) Get treated by the best, most qualified doctor available?

Of course the answer is C! You want the cure to occur quickly, reliably, and with a low risk of anything bad happening.

While selling a house is not the same as dealing with an illness, it is still usually the single biggest financial decision in a person’s life. As a seller, you are also a customer. You are paying a commission to an agent in order to purchase service, experience, marketing, and representation, with the goal being a fast and successful sale. You do not want any unexpected surprises or expenses, or to wait forever.

You’d think that with the stakes so high, sellers would always choose an agent carefully, and demand the very best. However, we’ve seen far too many instances where owners treat selling a house completely differently from when they seek any other professional service. Instead of acting in their own best interests, sellers sometimes feel an obligation to “give their listing” to an acquaintance, or someone brand-new, or someone whose business is slow, etc. It’s very strange, as such owners somehow overlook the fact that they are about to make an enormous step, one which affects every aspect of their lives. Yet for some odd reason, they forget this, and put their fate in the hands of someone based on a casual relationship, or pity, or guilt. We’ve met people who listed with someone simply because they were the first agent they spoke to, and “felt bad” for not using them. Selling a house is far too important to “give it” to someone based on emotions.

A prime example of why not to do so: Long ago, an old client of ours called to say he was in dire circumstances and REALLY needed to sell his house. He was quiet and apologetic, and said that he’d already told a part-time agent he knew that he’d list with him. He explained that he felt sorry for the agent, and wanted to “give him a shot”. The owner didn’t have much confidence in the agent, as he actually said he expected to be talking to us after his listing was up and the house wasn’t sold! Yet, he still listed with that agent.

The agent put only a brief description and less than 10 pictures on the listing. About half of the pictures were sideways, and the square footage of the house was wrong by a huge amount!

The house was beautiful, and in a desirable neighborhood, but months and months went by and it didn’t sell. We never heard from the owner again, so they obviously renewed their listing in spite of everything. Eventually the house sold, but only after more than an entire year had passed and the owner had reduced the price several times. The owner lost months of valuable time, and thousands of dollars, due to the extra notes they had to pay and the price drops they had to make because of poor representation.

Selling your house is not a charity prize, to be given away to just anyone based on emotions. It is a huge event in your life, with far reaching and long lasting effects. There is considerable potential for things to go wrong, so it is crucial to have someone with the skills, knowledge, and experience to handle your sale, avoid the problems, and bring about a successful closing.

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